{"id":2724,"date":"2022-08-30T21:06:46","date_gmt":"2022-08-30T14:06:46","guid":{"rendered":"https:\/\/www.allstars.id\/blog\/?p=2724"},"modified":"2022-08-30T21:06:48","modified_gmt":"2022-08-30T14:06:48","slug":"manfaat-dan-contoh-campaign-marketing","status":"publish","type":"post","link":"https:\/\/www.allstars.id\/blog\/2022\/08\/30\/manfaat-dan-contoh-campaign-marketing\/","title":{"rendered":"Inilah Manfaat dan Contoh Campaign Marketing Keren buat Inspirasi Brandmu!"},"content":{"rendered":"\n

Seperti apa contoh campaign marketing <\/em>yang sukses? Campaign marketing<\/em> sendiri merupakan sebuah strategi dalam dunia marketing<\/em> yang berguna untuk meningkatkan pemasaran dari berbagai aspek bagi sebuah brand<\/em>. Sederhananya, ini merupakan cara-cara memasarkan produk untuk mencapai tujuan tertentu. Untuk lebih memahami tentang campaign marketing<\/em>, yuk<\/em> ikuti ulasan berikut ini hingga akhir!<\/p>\n\n\n\n

Apa itu Campaign Marketing<\/em>?<\/h2>\n\n\n\n

Adalah upaya-upaya yang dilakukan brand<\/em> untuk meningkatkan pemasaran dari beberapa aspek. Bentuknya tidak selalu berupa iklan, tapi juga bisa berupa demo <\/em>(menampilkan cara menggunakan produk), konferensi video, hingga berbagai metode interaktif lainnya. Brand <\/em>yang beroperasi di pasar kompetitif dapat memanfaatkan campaign marketing <\/em>untuk meningkatkan brand awareness <\/em>dan tentunya penjualan.<\/p>\n\n\n\n

4 Manfaat Menjalankan Campaign Marketing<\/em><\/h2>\n\n\n\n

Bukanlah strategi marketing<\/em> baru, namun masih relevan untuk diterapkan hingga saat ini. Berikut adalah beberapa manfaat yang bisa kamu dapatkan dengan menjalankan strategi marketing<\/em> ini:<\/p>\n\n\n\n

Meningkatkan popularitas brand<\/h3>\n\n\n\n

Campaign <\/em>yang dilakukan secara masif akan membantu meningkatkan popularitas brand<\/em>. Dulu, sebelum populer seperti sekarang, Gojek terus meluncurkan campaign <\/em>kreatif yang menunjukkan bahwa mereka adalah solusi transportasi untuk semua orang.<\/p>\n\n\n\n

Ini menjadi bukti bahwa strategi marketing<\/em> melalui campaign <\/em>dapat membantu brand <\/em>dalam meningkatkan popularitasnya. Jadi, buatlah campaign <\/em>sekreatif mungkin agar orang-orang pun tertarik. Tak ada salahnya juga untuk memanfaatkan jasa influencer <\/em>saat melakukan campaign<\/em>.<\/p>\n\n\n\n

Mendapatkan leads<\/h3>\n\n\n\n

Leads <\/em>adalah calon konsumen yang memiliki potensi besar untuk menjadi pelanggan tetap. Dengan fokus pada leads <\/em>ini, kamu bisa mendapatkan pelanggan baru yang setia. Ternyata, leads <\/em>pun bisa didapat melalui strategy ini. Konten campaign <\/em>yang menarik tentu akan membuat audiens penasaran dengan produk yang kamu tawarkan. Mereka inilah yang kemudian menjadi leads<\/em>.<\/p>\n\n\n\n

Meningkatkan penjualan<\/h3>\n\n\n\n

Ketika kamu punya banyak konsumen potensial, otomatis penjualan pun akan ikut naik. Para konsumen potensial akan lebih mudah dipengaruhi untuk melakukan transaksi pembelian jika dibandingkan dengan mereka yang hanya melihat konten marketing<\/em> sambil lalu. Jadi, konten campaign marketing <\/em>harus dipikirkan baik-baik, ya.<\/p>\n\n\n\n

Mendorong brand loyalty<\/h3>\n\n\n\n

Manfaat campaign marketing <\/em>yang terakhir adalah untuk mendorong brand loyalty<\/em><\/a> atau kesetiaan terhadap brand<\/em>. Ketika konsumen sudah menjadi pelanggan yang loyal, mereka akan enggan untuk berpaling pada produk dari brand <\/em>lain. Bahkan tidak menutup kemungkinan kalau mereka menjadi \u201cagen marketing<\/em>\u201d dengan merekomendasikan produkmu kepada orang lain.<\/p>\n\n\n\n

Kekuatan rekomendasi atau word of mouth <\/em>seperti ini tidak bisa dianggap sepele. Kebanyakan orang justru akan lebih percaya terhadap suatu brand <\/em>jika mendapat rekomendasi dari orang terdekat. Semua ini bisa kamu dapatkan dengan menyusun strategi campaign marketing <\/em>yang menarik!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Contoh Campaign Marketing <\/em>yang Berhasil<\/h2>\n\n\n\n

Wah, ternyata campaign marketing <\/em>punya banyak manfaat bagi brand, <\/em>ya. Tertarik untuk menerapkannya, tapi bingung harus mulai dari mana? Jangan khawatir, kamu bisa menyimak beberapa contoh campaign marketing <\/em>yang berhasil untuk dijadikan inspirasi dalam poin-poin berikut ini:<\/p>\n\n\n\n

Meta – The Metaverse<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Source: Instagram Post – Meta<\/a><\/p>\n\n\n\n

Istilah \u201cMetaverse<\/em>\u201d menjadi begitu populer akhir-akhir ini. Penyebabnya tak lain adalah karena pendiri Meta (sebelumnya bernama Facebook), Mark Zuckerberg, yang terus mendengungkan konsep realitas baru tersebut. Zuckerberg menggambarkan Metaverse <\/em>sebagai sebuah dunia baru yang memungkinkan penggunanya untuk bisa melakukan berbagai hal, mulai dari berinteraksi hingga melakukan jual-beli aset.<\/p>\n\n\n\n

Apple – Shot on iPhone<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Source: Youtube – Apple<\/a><\/p>\n\n\n\n

Campaign <\/em>yang satu ini dilakukan iPhone untuk menunjukkan betapa bagusnya kualitas kamera mereka. Mulanya, campaign <\/em>\u201cShot on iPhone<\/em>\u201d berupa user-generated content<\/em><\/a>. Artinya, para pengguna membuat konten di media sosial yang kemudian diberi hashtag <\/em>tertentu. Namun, campaign <\/em>ini menjadi begitu populer setelah beberapa selebritas dunia seperti Lady Gaga ikut berpartisipasi.<\/p>\n\n\n\n

Pepsi – Is Pepsi OK?<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Source: Youtube – Pepsi<\/a><\/p>\n\n\n\n

Di Amerika Serikat, pertanyaan \u201cIs Pepsi OK?<\/em>\u201d kerap muncul ketika konsumen ingin memesan soda, namun Coca-Cola tidak tersedia. Alih-alih merasa kalah saing, Pepsi justru memanfaatkannya untuk berpromosi. Lewat campaign marketing<\/em>, Pepsi \u201cmenjawab\u201d pertanyaan tersebut dengan \u201cWe\u2019re more than OK<\/em>\u201d. Pepsi juga menggandeng selebritis terkenal mulai dari Steve Carell, Cardi B, dan Lil Jon. Bahkan campaign <\/em>ini menjadi begitu populer ketika Pepsi menjadi official partner <\/em>untuk Super Bowl pada tahun 2019 lalu.<\/p>\n\n\n\n

Google – Year in Search<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Source: Youtube – Google<\/a><\/p>\n\n\n\n

Contoh campaign <\/em>yang terakhir datang dari Google. Lewat campaign <\/em>ini, Google mengajak pengguna untuk mengetahui tentang pertanyaan yang kerap ditanyakan, tokoh yang paling banyak dicari, hingga momen yang menarik perhatian dunia setiap tahunnya. Selain menampilkan fakta-fakta menarik, campaign <\/em>ini mampu menunjukkan keunggulan Google sebagai mesin pencari dengan baik.<\/p>\n\n\n\n

Nah, dari contoh campaign <\/em>di atas, mana yang menjadi favoritmu? Ada banyak cara agar campaign marketing <\/em>yang kamu lakukan sukses. Salah satunya adalah dengan menggandeng influencer <\/em>profesional. Dengan bantuan influencer <\/em>yang punya audiens besar, produk dari brand <\/em>milikmu tentu akan lebih mudah dikenal masyarakat. Mari mulai kolaborasi dengan influencer <\/em>melalui Allstars! Informasi selengkapnya, klik di sini<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Seperti apa contoh campaign marketing yang sukses? Campaign marketing sendiri merupakan sebuah strategi dalam dunia marketing yang berguna untuk meningkatkan pemasaran dari berbagai aspek bagi sebuah brand. Sederhananya, ini merupakan cara-cara memasarkan produk untuk mencapai tujuan tertentu. Untuk lebih memahami tentang campaign marketing, yuk ikuti ulasan berikut ini hingga akhir! Apa itu Campaign Marketing? Adalah […]<\/p>\n","protected":false},"author":1,"featured_media":2725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[563,565,564,566,501],"jetpack_publicize_connections":[],"_wp_attached_file":null,"_wp_attachment_metadata":null,"td_demo_attachment":null,"original-file":null,"smush-complete":null,"smush-info":null,"smush-stats":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"td_mega_menu_cat":null,"td_mega_menu_page_id":null,"_wp_page_template":null,"tdc_google_fonts_settings":null,"td_homepage_loop":null,"td_demo_content":null,"tdc_history":null,"tdc_content":null,"_wpb_vc_js_status":null,"td_playlist_video":null,"td_wp_editor":null,"td_page":null,"post_views_count_7_day_arr":[{"date":0,"count":0},{"date":"1780368969","count":2,"per_hour_count":{"14":1,"0":1,"12":1,"19":1,"20":1,"23":2,"17":3,"2":2,"7":1,"9":1,"3":1,"10":1,"15":1,"4":1}},{"date":"1780522630","count":1,"per_hour_count":{"21":1}},{"date":"1780542356","count":2,"per_hour_count":{"3":1,"7":1}},{"date":0,"count":0},{"date":0,"count":0},{"date":0,"count":0}],"post_view_7days_last_day":"3","post_views_count_7_day_last_date":"1780542356","post_views_count_7_day_total":"5","_wpaicg_meta_description":null,"wp_auto_spinner_checked":null,"_yoast_wpseo_primary_category":"1","_is_empty_after_transformation":null,"_has_warnings_after_transformation":null,"post_views_last_24_hours":"3","post_views_last_48_hours":"16","post_views_last_72_hours":"3","_wpas_done_all":"1","td_post_theme_settings":null,"_wpas_skip_8756062":null,"use_ampforwp_page_builder":null,"ampforwp_page_builder_enable":null,"_yoast_wpseo_is_cornerstone":null,"_yoast_wpseo_canonical":null,"spay_email":null,"_wpas_mess":null,"_wpas_is_tweetstorm":null,"enclosure":null,"_yoast_wpseo_opengraph-title":null,"_yoast_wpseo_opengraph-description":null,"_yoast_wpseo_opengraph-image":null,"_yoast_wpseo_opengraph-image-id":null,"_yoast_wpseo_twitter-title":null,"_yoast_wpseo_twitter-description":null,"_yoast_wpseo_twitter-image":null,"_yoast_wpseo_twitter-image-id":null,"_oembed_dfdf7871a6947888ccb7130972d2284d":null,"_oembed_237d08f3fcdf4e43105e7fbe53d919b4":null,"_oembed_9646921cf29285d4309e0e3bec94a24e":null,"_oembed_96283fc7b61a6216f10a90940e281ff6":null,"_oembed_beedaf0a2ff0dd5003d30c13659d9d84":null,"_oembed_a99500f5f549012ab70cbf913932d6af":null,"_oembed_43deec2aed8b56a170645e75df413cfe":null,"_oembed_05a73b4b77392694b9aae3e31225fbb4":null,"_oembed_cfd3649a9837444250a505e83338dc4a":null,"_oembed_256096d68ff03bbad1c0c63f499a5723":null,"_oembed_49db52432af4450cd6dcbd6a401e85a5":null,"_oembed_08dc3e565fe0252eda7eb6f9d97cfa64":null,"_oembed_91f6249467bb0c0d2cb90b3ec6e98641":null,"_oembed_bc67507c591de574e74599934ebc4e7f":null,"_oembed_5b492575f92f3ca8b3d1bfa812039a59":null,"_oembed_time_5b492575f92f3ca8b3d1bfa812039a59":null,"_oembed_aa0585181e8bfb96b204bc849e61edef":null,"_oembed_36949acbe7257226a005295dd7df1231":null,"_oembed_b4becacc8d248669fa6afd6a05d12d24":null,"_oembed_5824f86f722478544430d17c5b7232d4":null,"_oembed_8bc589a8bb9c5701048dca79d71ef8a5":null,"_oembed_15c8507e12e1f5d1043efa8b3cbbc1fe":null,"_oembed_0ca1761284fec954e0eda569f725402e":null,"_oembed_ff2552497698dc093f8d5eab1940d1c6":null,"_oembed_5b5061a6c8c3ed9d0f02804dba495b5f":null,"_oembed_cfa992bd8ce351419a129dd17702d869":null,"_oembed_2cce2f125c990eb08a1d81b5f148f12a":null,"_oembed_time_2cce2f125c990eb08a1d81b5f148f12a":null,"_oembed_a3c46168d4571d9b98ac6ffd1fa8e4d7":null,"_oembed_time_a3c46168d4571d9b98ac6ffd1fa8e4d7":null,"_oembed_73ce3e13f1935b6650b8f05ed92add30":null,"_oembed_44007120806ae8e5021b2532d4ddb1dc":null,"_oembed_a2a9a1c252e38d61430660a019b65c8b":null,"_oembed_6fde963d327963b084771d0ca956a1cc":null,"_oembed_9afe7ba2e4815d21570a9aceb0977015":null,"_oembed_c67c78a39ef6cfbc6465ed1eeca645c5":null,"_oembed_804328faf7667a0884ffc1be2ffdc864":null,"_oembed_4f53c30c21cd4219b857e82df0ea2218":null,"_oembed_b1d268fc120116934de74340d3ccd17f":null,"_oembed_2cd07653b5e2f1bc875a028e267e490e":null,"_oembed_8817b4f090a44b11dd12919f5c647b10":null,"_oembed_ac8072849c55443909370ea3f8b5b0b0":null,"_oembed_dd257b987d019aa7f6b8d35562517adb":null,"_oembed_aae2e4a88696b813555611b0da5effbe":null,"_oembed_9b8ec7fa04f7e2ab1e9980170a95caff":null,"_oembed_b9363e7fb9a8265a7ea8f0d9776b3e22":null,"_oembed_6dedaee06911904c1d1395981151ef2a":null,"_oembed_258633ed802021858f600e883d1e8dea":null,"_oembed_4112132d7bf9e1f950a0893dcdc86480":null,"_oembed_96cf987f0a279dc69d96c2b8f8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