{"id":2712,"date":"2022-08-29T20:49:44","date_gmt":"2022-08-29T13:49:44","guid":{"rendered":"https:\/\/www.allstars.id\/blog\/?p=2712"},"modified":"2022-08-29T20:49:46","modified_gmt":"2022-08-29T13:49:46","slug":"serba-serbi-hootsuite-indonesia","status":"publish","type":"post","link":"https:\/\/www.allstars.id\/blog\/2022\/08\/29\/serba-serbi-hootsuite-indonesia\/","title":{"rendered":"Punya Banyak Kegunaan, Simak Serba-Serbi Hootsuite Indonesia!"},"content":{"rendered":"\n<p>Ada beberapa cara untuk menganalisis dan mengelola akun media sosial, di antaranya melalui Facebook Analysis, Instagram Insight, dan <em>tools<\/em> bawaan media sosial lainnya. Namun, ada <em>tools<\/em> yang mampu memberikan analisis media sosial secara mendetail, salah satunya adalah Hootsuite. <em>Yuk<\/em>, pelajari serba-serbi Hootsuite Indonesia dalam ulasan berikut!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fungsi dan Manfaat Hootsuite<\/h2>\n\n\n\n<p>Hootsuite memiliki banyak fitur dan kapabilitas yang bisa membantumu dalam mengelola sekaligus menganalisis performa akun media sosial. Berikut adalah beberapa fungsi serta manfaat yang ditawarkan Hootsuite:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Menganalisis perkembangan media sosial dengan lebih mendetail<\/h3>\n\n\n\n<p>Hootsuite telah dilengkapi dengan <em>analytic tools<\/em>. Melalui <em>tools <\/em>ini, kamu bisa mendapatkan gambaran yang detail mengenai performa akun media sosial <em>brand<\/em>-mu. Salah satu informasi yang bisa kamu dapatkan adalah tingkat impresi dan <em>engagement <\/em>suatu <em>post<\/em>. Dari situ, kamu bisa tahu mana konten yang menarik lebih banyak audiens dan mana yang tidak.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Menjadwalkan post<\/h3>\n\n\n\n<p>Inilah fitur Hootsuite yang banyak membantu para pengelola media sosial. Hootsuite punya fitur <em>scheduling <\/em>yang membantumu untuk menentukan waktu tayang sebuah konten. Berkat fitur ini, tidak ada lagi yang namanya konten terlambat tayang!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Membagikan informasi dengan lebih mudah<\/h3>\n\n\n\n<p>Di Hootsuite Indonesia, kamu bisa menemukan Hootlet, sebuah fitur <em>bookmark <\/em>yang super canggih. Jika kamu mengaktifkan fitur ini, maka akan muncul <em>shortcut <\/em>Hootlet di bagian atas <em>browser<\/em>. Tiap kamu menemukan informasi menarik yang berhubungan dengan <em>brand<\/em>, cukup klik <em>shortcut <\/em>tersebut dan halaman akan langsung dibagikan melalui media sosial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mengatur beberapa media sosial secara sekaligus<\/h3>\n\n\n\n<p>Pusing karena harus mengelola beberapa media sosial sekaligus? Dengan Hootsuite, kamu bisa tenang. Pasalnya, Hootsuite telah terintegrasi dengan beberapa media sosial seperti Instagram,<a href=\"https:\/\/www.allstars.id\/blog\/2022\/03\/23\/cobain-fitur-facebook-reels-terbaru-yuk-ini-dia-caranya\/\"> Facebook<\/a>, Twitter, hingga LinkedIn. Total ada 35 media sosial yang telah terhubung dengan Hootsuite. Kamu bisa mengatur tampilan Hootsuite untuk menayangkan seluruh media sosial yang digunakan. Jadi, tidak perlu lagi berpindah-pindah platform untuk sekadar <em>update<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cara Menggunakan Hootsuite Indonesia<\/h2>\n\n\n\n<p>Untuk menggunakan Hootsuite sebenarnya tidaklah sulit. Namun, mengingat banyaknya fitur dan kapabilitas yang ditawarkan, platform ini terkadang bisa menimbulkan kebingungan. Untuk memudahkanmu, berikut panduan simpel untuk menggunakan Hootsuite.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Membuat akun Hootsuite<\/h4>\n\n\n\n<p>Akun Hootsuite bisa dibuat secara gratis. Cukup kunjungi <em>website <\/em>Hootsuite dan kemudian pilih <em>Get Started \u2013 Free<\/em>. Selanjutnya, isilah informasi yang diperlukan. Jika sudah, langsung hubungkan Hootsuite dengan akun media sosialmu. Untuk menambahkan akun baru, klik <em>Add Social Network<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/2ASy0LSc2uZ2R7v21Pt9qWgeR2TwlMrIS5ffRKuygOeNOygR791bMx28tRfNAJNSAw9aRhrImjBxoqva0e4yU8h4OCP-I8kfveE5uvL8DQcQ3wHrqQjQ7FsRqhHoGjrJt2AR_f3vNsOWDejLw2-7m8s\" alt=\"\"\/><\/figure>\n\n\n\n<p>Source: <a href=\"https:\/\/www.hootsuite.com\/\">Hootsuite<\/a><\/p>\n\n\n\n<ol start=\"2\"><li>Menjadwalkan posting media sosial<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Sf0UM2QqZcB5-urqVt8HpblrsPgxH_vVvnDm_Y4v3QSgyKJjHRn6v22XNDs9XqcbhO2tDNwTSs7BXaby5wrMoCAJW3d97SIjfnpczn_37G_mOtZcY1p-mb6sRnGIVr1I_OLlQRy8u3A-5TNo5XMxjQo\" alt=\"\"\/><\/figure>\n\n\n\n<p>Source: <a href=\"https:\/\/help.hootsuite.com\/hc\/en-us\/articles\/1260804306249-Get-started-with-Hootsuite#6\">Help &#8211; Hootsuite<\/a><\/p>\n\n\n\n<p>Nah, sekarang masuk ke bagian teknisnya. Bagi kamu yang ingin menjadwalkan waktu <em>posting <\/em>konten media sosial, bisa langsung menuju bagian <em>toolbar <\/em>yang ada di bagian atas halaman. Setelah selesai membuat konten yang ingin di-<em>post<\/em>, klik ikon berbentuk kalender yang merupakan menu <em>AutoSchedule<\/em>. Setelah itu, masukkan tanggal dan waktu tayang konten.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/KJsfxEzrZXUvrGUCpsg6CUE8tbb1IoOUnIgXyAky9PnLIW0xgMQujPP1vCpTncC31_MUD1vrUclxkKiWBP7-cEjiFWBBFulhevyV_Igocx7auD0zXJBJEWyp8QQ5EkEp21b_VC0uU8GusnC6nZhEBGw\" alt=\"\"\/><\/figure>\n\n\n\n<p>Source: <a href=\"https:\/\/help.hootsuite.com\/hc\/en-us\/articles\/1260804306249-Get-started-with-Hootsuite#6\">Help &#8211; Hootsuite<\/a><\/p>\n\n\n\n<p>Setelah menentukan jadwal, kamu akan mendapatkan notifikasi melalui <em>email<\/em> ketika konten tayang. Jadi, kamu bisa langsung memantau konten yang muncul di akun media sosial. Menariknya, Hootsuite Indonesia juga menampilkan rekomendasi waktu yang paling optimal untuk menayangkan suatu konten. <em>Engagement <\/em>kontenmu pun akan lebih maksimal!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Menganalisis dan memantau data dari media sosial<\/h4>\n\n\n\n<p>Penting untuk selalu memantau dan menganalisis akun media sosial. Dari situ, kamu bisa tahu mana konten yang banyak diminati dan konten yang kurang disukai sehingga perlu diganti. Selain itu, kamu juga bisa mengetahui waktu <em>followers <\/em>paling aktif memberikan respons.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/-NvGtum4ERO7hPHlCTd1EEI6Xc6OY1nPJ86O5498NeYAyO_2062Pf8DDkno1Toxk-NeKTZFauLoeyheFLW_G6rrzCp4QgN_gWHhY8Dm1vYoAsdFxgFI4wXeGwTUU9VuZYTXmloSXr98eKt2SYLMjEcI\" alt=\"\"\/><\/figure>\n\n\n\n<p>Source: <a href=\"https:\/\/help.hootsuite.com\/hc\/en-us\/articles\/1260804306249-Get-started-with-Hootsuite#6\">Help &#8211; Hootsuite<\/a><\/p>\n\n\n\n<p>Di Hootsuite, semua itu bisa dilakukan dengan mudah. Ini karena Hootsuite memiliki <em>analytic tools <\/em>yang dapat menampilkan berbagai <em>insights <\/em>terkait performa media sosialmu. Cukup dengan klik konten yang sudah ditayangkan, kamu bisa langsung melihat performanya secara detail. Hootsuite bahkan menyediakan laporan detail mengenai kinerja akun media sosial. Misalnya <em>Summary of Social Media <\/em>yang menampilkan informasi mengenai perkembangan <em>followers <\/em>serta <em>postingan <\/em>paling populer.<\/p>\n\n\n\n<p>Data dari Hootsuite Indonesia menemukan bahwa pengguna media sosial aktif di tanah air pada tahun 2021 adalah sebanyak 191,4 juta. Jumlah ini mengalami peningkatan sebanyak 12,6% dari tahun 2020. Itu berarti, media sosial memiliki potensi yang begitu besar untuk menjaring calon konsumen. Dengan memanfaatkan Hootsuite, kamu bisa mengelola media sosial lebih baik agar bisa menjadi platform <em>marketing<\/em> yang efektif.<\/p>\n\n\n\n<p>Selain menggunakan <em>analytic tools <\/em>seperti Hootsuite, kamu juga bisa mengoptimalkan strategi <em>digital marketing<\/em> melalui kolaborasi dengan <em>influencer<\/em>. Dengan jasa dari <em>influencer <\/em>profesional, kamu bisa meningkatkan <em>brand awareness <\/em>secara optimal karena mereka memiliki audiens yang luas. Mulai kolaborasimu dengan <em>influencer <\/em>melalui Allstars, platform <em>influencer marketing <\/em>di Indonesia. Gabung sekarang juga dengan mengunjungi ke <em>website <\/em>resmi <a href=\"https:\/\/www.allstars.id\/\">Allstars<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>fitur hootsuite dan 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