{"id":2664,"date":"2022-08-25T05:21:18","date_gmt":"2022-08-24T22:21:18","guid":{"rendered":"https:\/\/www.allstars.id\/blog\/?p=2664"},"modified":"2022-08-25T05:21:20","modified_gmt":"2022-08-24T22:21:20","slug":"apa-itu-guerilla-marketing","status":"publish","type":"post","link":"https:\/\/www.allstars.id\/blog\/2022\/08\/25\/apa-itu-guerilla-marketing\/","title":{"rendered":"Apa Itu Guerilla Marketing? Yuk, Simak Di Sini!"},"content":{"rendered":"\n<p>Ada banyak sekali strategi <em>marketing<\/em> yang bisa dipilih dan dijalankan oleh <em>brand.<\/em> Salah satu yang dianggap &#8220;berbeda&#8221; tetapi banyak mendatangkan kesuksesan jika dijalankan dengan benar adalah <em>guerilla marketing<\/em>. Banyak perusahaan yang menggunakan taktik pemasaran ini. Perusahaan besar seperti Red Bull, Sony, Coca-Cola, Domino&#8217;s, Oreo, dan Pepsi terus menggunakan <em>guerilla marketing <\/em>\/ marketing gerilya untuk memasarkan produk dan layanan mereka karena efektif memberikan hasil sekaligus hemat biaya. Memangnya, apa itu guerilla marketing? <em>Yuk<\/em>, simak di sini!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apa itu <em>Guerilla Marketing<\/em>?<\/h2>\n\n\n\n<p>Strategi pemasaran ini dipopulerkan oleh Jay Conrad Levinson dalam bukunya berjudul &#8220;<em>Guerilla Marketing<\/em>&#8221; yang terbit pada 1984. <em>Guerilla marketing<\/em> adalah cara yang kreatif dan tidak konvensional untuk mengiklankan suatu produk atau layanan.&nbsp;<\/p>\n\n\n\n<p>Pemasaran ini melibatkan penggunaan taktik murah atau gratis untuk menyampaikan pesan, seperti aksi jalanan, iklan gerilya, dan kampanye media sosial. Banyak perusahaan menggunakan <em>marketing <\/em>gerilya<em> <\/em>sebagai taktik yang efektif karena menghemat 90% biaya iklan, berbiaya rendah, dan memberikan hasil tinggi. Berikut beberapa ciri khas yang dimiliki oleh <em>marketing gerilya:<\/em><\/p>\n\n\n\n<ul><li><strong><em>Hemat biaya &#8211;<\/em><\/strong> <em>Guerilla marketing<\/em> relatif hemat biaya karena <em>brand<\/em> tidak perlu mengeluarkan banyak uang untuk membuat kampanye. <em>Brand<\/em> hanya membutuhkan kreativitas, waktu, dan orang-orang yang memiliki <em>passion<\/em> terhadap <em>brand <\/em>tersebut.<\/li><li><strong><em>Fleksibel &#8211;<\/em><\/strong> <em>Brand<\/em> dapat mengembangkan cara inovatif untuk mempromosikan produk atau layanan melalui strategi <em>guerilla marketing<\/em>.&nbsp;<\/li><li><strong><em>Kreatif dan tidak konvensional, sehingga menonjol &#8211;<\/em><\/strong> Kampanye <em>guerilla marketing<\/em> pasti akan meninggalkan bekas di benak orang dan melekat pada ingatan mereka. Jika dijalankan dengan benar, <em>guerilla marketing<\/em> dapat memberikan hasil terbaik untuk usaha kecil karena membantu membangun kesadaran merek dan mendorong konversi penjualan.<\/li><\/ul>\n\n\n\n<p>Contoh<em> marketing<\/em> gerilya yang berhasil bisa dilihat dari <em>brand<\/em> Red Bull. Pada 2012, Red Bull melakukan kudeta besar dengan mensponsori lompatan Stratos pertama yang sukses dari luar angkasa. Lompatan tersebut menghasilkan banyak publisitas bagi <em>brand<\/em>-nya dan ditonton oleh jutaan orang di seluruh dunia. Dari Red Bull <em>brand, <\/em>kita bisa belajar bahwa perhatian orang bisa didapatkan dengan melakukan sesuatu yang belum pernah dilakukan sebelumnya.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/HUzJUrEf7xjYZCcLeOayEb5Kpm6sF3cDQVM_a6TqUtFIQPvM2oKeSu5w21ei9KHD5S10HB28lZgduMJYB5Z78Cg6xzYrg3sgcXUeYJGjcx7OCf-a1eymq6wg3AzVbeboTzZ1j0CjTxrkAnaDOhEC0hw\" alt=\"\"\/><\/figure>\n\n\n\n<p>Source: <a href=\"https:\/\/www.redbull.com\/int-en\/projects\/red-bull-stratos\">https:\/\/www.redbull.com\/int-en\/projects\/red-bull-stratos<\/a><\/p>\n\n\n\n<p>Asset image in <a href=\"https:\/\/drive.google.com\/file\/d\/1NA4_yV--YRbPCP4WJAIP5yEbA0a2DFKH\/view?usp=sharing\">Google Drive<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips Jalankan Strategi <em>Guerilla Marketing<\/em><\/h2>\n\n\n\n<p>Agar penerapan marketing gerilya<em> <\/em>bisa memberikan hasil optimal, berikut beberapa tips penting untuk kamu perhatikan:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tentukan tujuan yang jelas<\/h3>\n\n\n\n<p>Agar strategi <em>guerilla marketing<\/em> dapat dijalankan dengan keuntungan maksimal, pertama-tama penting untuk menentukan tujuan yang jelas. Misalnya, jika <em>brand<\/em> bertujuan mendatangkan audiens <em>online<\/em> ke <em>offline<\/em>, salah satu strategi ini yang bisa diterapkan adalah <em>pop-up shop<\/em>.<\/p>\n\n\n\n<p><em>Pop-up shop<\/em> adalah toko sementara yang mudah dipasang dan dibongkar. Dengan <em>pop-up shop<\/em>, <em>brand<\/em> secara efektif dapat membawa <em>point-of-sale <\/em>(POS) kepada pelanggan dengan mendirikan toko fisik sementara. Melalui sistem POS, <em>brand<\/em> bahkan dapat memproses berbagai metode pembayaran di tempat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Banyak lakukan riset&nbsp;<\/h3>\n\n\n\n<p>Kampanye marketing gerilya yang sukses mengharuskan perusahaan untuk banyak melakukan riset terhadap setiap aspek kampanye. <em>Brand<\/em> harus memahami siapa target audiens dan di mana <em>brand<\/em> dapat menjangkau audiens dengan baik, misalnya di ruang publik atau <em>online<\/em> melalui <em>website<\/em> dan media sosial.&nbsp;<\/p>\n\n\n\n<p>Poin terpentingnya adalah <em>brand<\/em> perlu menyampaikan pesan mereka secara orisinal dan mudah diingat. Dengan melakukan riset, maka <em>marketer<\/em> juga akan semakin tercerahkan mengenai mana jenis <em>marketing<\/em> gerilya yang sekiranya akan berhasil dan mana yang tidak.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sesuaikan jenis yang dipilih&nbsp;<\/h3>\n\n\n\n<p>Saat ini, ada banyak jenis <em>guerilla marketing<\/em> untuk dicoba, masing-masing dengan kelebihan dan kekurangannya sendiri. Beberapa jenis dari<em> marketing gerilya<\/em> ini harus disesuaikan dengan tujuan, target audiens, dan kebutuhan <em>brand<\/em>, di antaranya:<\/p>\n\n\n\n<ul><li><strong><em>Viral marketing &#8211; <\/em><\/strong>Menggunakan jejaring sosial yang ada untuk mendorong orang berbagi informasi <em>brand<\/em> dari mulut ke mulut (juga dikenal sebagai <em>buzz marketing<\/em>).<\/li><li><strong><em>Stealth marketing<\/em><\/strong> &#8211; Menggunakan teknik periklanan yang tidak disadari orang, seperti penempatan produk dalam film atau sinetron.<\/li><li><strong><em>Ambient marketing &#8211;<\/em><\/strong> Mempromosikan produk di lokasi yang tidak biasa atau pada objek yang tidak biasa, seperti di patung atau bangku taman.<\/li><li><strong><em>Event ambush marketing &#8211;<\/em><\/strong> Di mana sebuah bisnis \u201cmenyergap\u201d sebuah <em>event<\/em> besar untuk menarik perhatian orang, seperti <em>flash mob<\/em>.<\/li><li><strong><em>Pop-up shop &#8211; <\/em><\/strong>Pengaturan ritel sementara tempat pelanggan dapat berinteraksi dengan <em>brand<\/em>.<\/li><li><strong><em>Street <\/em><\/strong><strong><em>marketing &#8211;<\/em><\/strong><strong><em> <\/em><\/strong>Setiap kampanye <em>marketing<\/em> yang memakai metode modern untuk berpromosi di ruang publik terbuka, seperti pajangan, poster, atau pamflet.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Maksimalkan dengan strategi online marketing&nbsp;<\/h3>\n\n\n\n<p>Tips terakhir adalah memaksimalkan dengan strategi <em>online marketing.<\/em> <em>Guerilla marketing online<\/em> juga bisa dimaksimalkan dengan <em>strategi offline marketing<\/em>, misalnya menggunakan bantuan <em>influencer<\/em> sebagai <em>boosting<\/em>.<\/p>\n\n\n\n<p>Namun, pastikan <em>influencer <\/em>yang Anda pilih memang menyediakan konten yang sejalan dengan bidang bisnis Anda. Kabar baiknya, kini Anda bisa menemukan <em>influencer <\/em>yang tepat untuk keperluan promosi bisnis dengan mengakses <a href=\"https:\/\/www.allstars.id\/\">Allstars<\/a>, platform <em>influencer marketing <\/em>pertama dan terbesar di Indonesia.<\/p>\n\n\n\n<p>Demikian penjelasan tentang apa itu <em>guerilla marketing. <\/em>Bagi <em>brand<\/em> yang ingin mencari <em>influencer<\/em> untuk membantu kampanye pemasaran ini, segera daftarkan diri Anda ke Allstars. Allstars siap&nbsp; mempertemukan brand dengan <em>influencer <\/em>terbaik di berbagai bidang. Kunjungi<a href=\"https:\/\/www.allstars.id\/\"> <em>website <\/em>Allstars<\/a> sekarang!<\/p>\n\n\n\n<p><strong>Baca juga : <a href=\"https:\/\/www.allstars.id\/blog\/2022\/07\/20\/ugc-untuk-strategi-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">kenali User Generated Content ( UGC) untuk marketing<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ada banyak sekali strategi marketing yang bisa dipilih dan dijalankan oleh brand. Salah satu yang dianggap &#8220;berbeda&#8221; tetapi banyak mendatangkan kesuksesan jika dijalankan dengan benar adalah guerilla marketing. Banyak perusahaan yang menggunakan taktik pemasaran ini. 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