{"id":2468,"date":"2022-06-24T22:05:45","date_gmt":"2022-06-24T15:05:45","guid":{"rendered":"https:\/\/www.allstars.id\/blog\/?p=2468"},"modified":"2022-06-27T19:43:09","modified_gmt":"2022-06-27T12:43:09","slug":"marketing-exposure-adalah","status":"publish","type":"post","link":"https:\/\/www.allstars.id\/blog\/2022\/06\/24\/marketing-exposure-adalah\/","title":{"rendered":"Exposure Adalah Strategi, Simak Manfaat dan Tips Meningkatkannya"},"content":{"rendered":"\n

Dalam beberapa tahun terakhir, pengaruh influencer<\/em> sangat besar bagi dunia marketing<\/em>. Hal ini terbukti dengan riset Nielsen yang menunjukkan bahwa 92% pelanggan lebih memilih influencer<\/em> dibandingkan media tradisional. Alhasil, muncullah sebuah strategi baru, yaitu exposure<\/em>, seperti yang dilakukan oleh Awkarin dalam bentuk barter exposure<\/em>.<\/p>\n\n\n\n

Dari perspektif strategi marketing<\/em>, exposure<\/em> memungkinkan bisnis untuk meningkatkan expertise<\/em> dan kredibilitas influencer<\/em> lain demi menjangkau pelanggan secara cepat dan berdampak terhadap profit<\/em>. Maka dari itu, exposure<\/em> adalah salah satu pilar untuk membangun brand<\/em>. Simak artikel ini untuk tahu lebih lengkapnya!<\/p>\n\n\n\n

Pengertian Exposure Adalah Strategi <\/strong>Marketing<\/em><\/strong><\/h2>\n\n\n\n

Sederhananya, exposure<\/em> adalah salah satu strategi marketing<\/em> yang bisa dijalankan oleh brand<\/em> bersama dengan influencer<\/em>, misalnya selebgram. Suatu brand<\/em> biasanya akan memberikan produk atau jasa secara cuma-cuma kepada influencer<\/em>, lalu influencer<\/em> tersebut akan membuat postingan di akun media sosialnya mengenai produk atau jasa tersebut. Tujuannya satu, yaitu memberikan brand<\/em> tersebut awareness<\/em> dan meningkatkan popularitas produk atau jasa melalui komen dan like<\/em>.<\/p>\n\n\n\n

4 Manfaat Exposure Adalah Meningkatkan Brand<\/strong><\/h2>\n\n\n\n

Bukan tanpa alasan banyak brand <\/em>berusaha meningkatkan exposure marketing <\/a><\/em>mereka. Berikut beberapa manfaat exposure<\/em> bagi brand<\/em>:<\/p>\n\n\n\n

Meningkatkan brand awareness<\/strong><\/h3>\n\n\n\n

Brand awareness<\/em> adalah pondasi bagi semua upaya marketing<\/em> bisnis, mulai dari media sosial hingga SEO. Exposure<\/em> adalah strategi marketing<\/em> yang dapat meningkatkan brand awareness<\/em> dengan cara yang sangat sederhana namun berdampak. <\/p>\n\n\n\n

Saat seorang influencer<\/em> terkenal memposting sebuah konten mengenai produk atau jasa yang kamu tawarkan, para follower influencer <\/em>tersebut yang sebelumnya mungkin belum tahu menjadi kenal dengan brand<\/em> kamu. Jadi, brand awareness<\/em> adalah langkah awal bagi calon pembeli untuk melakukan transaksi sehingga perannya sangat penting.<\/p>\n\n\n\n

Bisnis brand lebih cepat tersebar luas<\/strong><\/h3>\n\n\n\n

Exposure<\/em> juga membantu bisnis brand<\/em> lebih cepat tersebar luas berkat efek brand awareness<\/em> yang ditawarkan. Branding<\/em> membantu bisnis terhubung dengan pelanggan secara emosional. Brand<\/em> yang membangun koneksi positif dengan pelanggan pada tingkat emosional akan membuat pelanggan merasa senang saat melakukan pembelian dari brand<\/em> tersebut. Dengan demikian, pelanggan akan lebih mungkin melakukan pembelian dari brand<\/em> kamu.<\/p>\n\n\n\n

Potensi menambah pelanggan<\/strong><\/h3>\n\n\n\n

Dengan memperkenalkan brand<\/em> ke khalayak yang lebih luas, kamu dapat menikmati manfaat potensi menambah pelanggan. Exposure<\/em> menawarkan manfaat ini karena konten yang dibuat dan di-posting<\/em> oleh influencer<\/em> dapat mempengaruhi para follower<\/em>-nya yang berujung pada pembelian. <\/p>\n\n\n\n

Meningkatkan penjualan<\/strong><\/h3>\n\n\n\n

Semakin banyak jumlah pelanggan baru, maka akan semakin meningkat pula penjualan kamu. Penjualan yang baik membantu brand <\/em>mendapatkan prospek yang berkualitas dan pelanggan yang memberikan nilai bagi brand<\/em>. Jika brand<\/em> mendapatkan penjualan yang baik, maka karyawan juga akan senang. Rasa senang ini akan membuat karyawan bekerja lebih baik dan menjalankan tugasnya dengan lebih semangat untuk pertumbuhan brand<\/em>.<\/p>\n\n\n\n

4 Tips Meningkatkan Exposure bagi Brand<\/strong><\/h2>\n\n\n\n

Berikut beberapa tips untuk meningkatkan exposure<\/em> yang bisa diterapkan untuk brand <\/em>kamu:<\/p>\n\n\n\n

Tentukan jenis exposure yang diinginkan<\/strong><\/h4>\n\n\n\n

Untuk meningkatkan exposure<\/em> bagi brand<\/em>, penting untuk pertama-tema menentukan jenis exposure<\/em> yang diinginkan. Ada banyak jenis exposure<\/em> yang bisa dilakukan influencer<\/em> melalui media sosial, seperti Instagram. Misalnya, postingan di feed<\/em>, IG TV, IG Stories, live video,<\/em> dan sebagainya. Pastikan kamu memilih jenis exposure<\/em> yang sesuai dengan brand<\/em> kamu.<\/p>\n\n\n\n

Contohnya, kesesuaian dari segi biaya. Biasanya, postingan di feed<\/em> lebih mahal daripada IG Stories. Jika kamu punya batasan budget<\/em>, memilih IG Stories sebagai jenis exposure<\/em> mungkin yang paling cocok untuk kondisi kamu sekarang. Setiap jenis exposure<\/em> punya keuntungan dan kerugiannya masing-masing, jadi tinggal pilih sesuai dengan brand<\/em> kamu.<\/p>\n\n\n\n

Analisis kebiasaan audiens<\/strong><\/h4>\n\n\n\n

Menganalisis kebiasaan audiens juga penting karena sebagai pemilik brand <\/em>yang menawarkan produk atau jasa khusus, kamu tentunya juga punya target audiens yang spesifik. Menganalisis kebiasaan audiens dapat membantu kamu menjalankan strategi exposure <\/em>yang tepat sasaran. <\/p>\n\n\n\n

Misalnya, jika target audiens kamu adalah remaja dan wanita berusia 17-35 tahun, maka penting untuk memilih influencer<\/em> dengan followers<\/em> yang cocok dengan brand <\/em>kamu.<\/p>\n\n\n\n

Buat brief yang sesuai<\/strong><\/h4>\n\n\n\n

Brief<\/em> konten exposure<\/em> bisa dalam bentuk brief campaign<\/em> atau konten sehingga tetap selaras dengan visi-misi brand<\/em> dan kebiasaan audiens. Pembuatan brief dari pihak brand<\/em> kemudian bisa dipahami dan dikemas oleh influencer<\/em>. Dengan adanya brief<\/em>, influencer<\/em> jadi memiliki gambaran mengenai konten seperti apa yang harusnya dibuat dan cocok dengan brand<\/em> kamu.<\/p>\n\n\n\n

Teliti dalam memilih influencer yang tepat<\/strong><\/h4>\n\n\n\n

Teliti dalam memilih influencer<\/em> yang tepat penting karena jika salah pilih, akan sulit bagi brand<\/em> kamu untuk mendapatkan hasil yang maksimal. Pastikan kamu menggunakan influencer<\/em> yang jelas kredibilitasnya. Usahakan untuk tidak hanya terpaku dengan jumlah followers<\/em> saja, melainkan juga mengidentifikasi berapa engaged followers<\/em> dan tingkat interaksinya.<\/p>\n\n\n\n

Influencer<\/em> dengan engaged followers<\/em> (comment, saved post, like,<\/em> dan lainnya dari followers<\/em>) yang baik tentu lebih menguntungkan bagi brand<\/em> kamu. Pastikan influencer<\/em> yang kamu pilih memberikan data ini untuk membuat kamu yakin menggunakan jasanya. Untuk memudahkan, kamu bisa menggunakan Allstars<\/a> untuk menemukan influencer <\/em>yang tepat. Allstars adalah platform influencer marketing <\/em>pertama di Indonesia dan telah bekerja sama dengan beragam influencer <\/em>dari berbagai kategori. 
Exposure<\/em> adalah salah satu strategi marketing<\/em> yang bisa dijalankan oleh brand<\/em> bersama dengan influencer<\/em>. Jika dilakukan dengan tepat, exposure<\/em> bisa memberikan banyak manfaat bagi brand, lho<\/em>. Oleh karena itu, penting bagi kamu untuk menerapkan strategi exposure<\/em> dengan tepat mengikuti beberapa tips yang sudah dijelaskan di atas. Jangan lupa juga untuk memanfaatkan Allstars<\/a> dalam menemukan influencer <\/em>yang sesuai kebutuhan brand-<\/em>mu. Semoga bermanfaat!<\/p>\n\n\n\n

Baca juga : Contoh Kontrak Endorsement<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Menjelaskan Expire marketing dan strategy di suatu brand<\/p>\n","protected":false},"author":1,"featured_media":2470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[443,446,445,444,447],"jetpack_publicize_connections":[],"_wp_attached_file":null,"_wp_attachment_metadata":null,"td_demo_attachment":null,"original-file":null,"smush-complete":null,"smush-info":null,"smush-stats":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"td_mega_menu_cat":null,"td_mega_menu_page_id":null,"_wp_page_template":null,"tdc_google_fonts_settings":null,"td_homepage_loop":null,"td_demo_content":null,"tdc_history":null,"tdc_content":null,"_wpb_vc_js_status":null,"td_playlist_video":null,"td_wp_editor":null,"td_page":null,"post_views_count_7_day_arr":[{"date":0,"count":0},{"date":0,"count":0},{"date":0,"count":0},{"date":"1780563986","count":3,"per_hour_count":{"9":1,"10":2}},{"date":0,"count":0},{"date":0,"count":0},{"date":0,"count":0}],"post_view_7days_last_day":"3","post_views_count_7_day_last_date":"1780563986","post_views_count_7_day_total":"3","_wpaicg_meta_description":null,"wp_auto_spinner_checked":null,"_yoast_wpseo_primary_category":"1","_is_empty_after_transformation":null,"_has_warnings_after_transformation":null,"post_views_last_24_hours":"3","post_views_last_48_hours":"3","post_views_last_72_hours":"3","_wpas_done_all":"1","td_post_theme_settings":null,"_wpas_skip_8756062":null,"use_ampforwp_page_builder":null,"ampforwp_page_builder_enable":null,"_yoast_wpseo_is_cornerstone":null,"_yoast_wpseo_canonical":null,"spay_email":null,"_wpas_mess":null,"_wpas_is_tweetstorm":null,"enclosure":null,"_yoast_wpseo_opengraph-title":null,"_yoast_wpseo_opengraph-description":null,"_yoast_wpseo_opengraph-image":null,"_yoast_wpseo_opengraph-image-id":null,"_yoast_wpseo_twitter-title":null,"_yoast_wpseo_twitter-description":null,"_yoast_wpseo_twitter-image":null,"_yoast_wpseo_twitter-image-id":null,"_oembed_dfdf7871a6947888ccb7130972d2284d":null,"_oembed_237d08f3fcdf4e43105e7fbe53d919b4":null,"_oembed_9646921cf29285d4309e0e3bec94a24e":null,"_oembed_96283fc7b61a6216f10a90940e281ff6":null,"_oembed_beedaf0a2ff0dd5003d30c13659d9d84":null,"_oembed_a99500f5f549012ab70cbf913932d6af":null,"_oembed_43deec2aed8b56a170645e75df413cfe":null,"_oembed_05a73b4b77392694b9aae3e31225fbb4":null,"_oembed_cfd3649a9837444250a505e83338dc4a":null,"_oembed_256096d68ff03bbad1c0c63f499a5723":null,"_oembed_49db52432af4450cd6dcbd6a401e85a5":null,"_oembed_08dc3e565fe0252eda7eb6f9d97cfa64":null,"_oembed_91f6249467bb0c0d2cb90b3ec6e98641":null,"_oembed_bc67507c591de574e74599934ebc4e7f":null,"_oembed_5b492575f92f3ca8b3d1bfa812039a59":null,"_oembed_time_5b492575f92f3ca8b3d1bfa812039a59":null,"_oembed_aa0585181e8bfb96b204bc849e61edef":null,"_oembed_36949acbe7257226a005295dd7df1231":null,"_oembed_b4becacc8d248669fa6afd6a05d12d24":null,"_oembed_5824f86f722478544430d17c5b7232d4":null,"_oembed_8bc589a8bb9c5701048dca79d71ef8a5":null,"_oembed_15c8507e12e1f5d1043efa8b3cbbc1fe":null,"_oembed_0ca1761284fec954e0eda569f725402e":null,"_oembed_ff2552497698dc093f8d5eab1940d1c6":null,"_oembed_5b5061a6c8c3ed9d0f02804dba495b5f":null,"_oembed_cfa992bd8ce351419a129dd17702d869":null,"_oembed_2cce2f125c990eb08a1d81b5f148f12a":null,"_oembed_time_2cce2f125c990eb08a1d81b5f148f12a":null,"_oembed_a3c46168d4571d9b98ac6ffd1fa8e4d7":null,"_oembed_time_a3c46168d4571d9b98ac6ffd1fa8e4d7":null,"_oembed_73ce3e13f1935b6650b8f05ed92add30":null,"_oembed_44007120806ae8e5021b2532d4ddb1dc":null,"_oembed_a2a9a1c252e38d61430660a019b65c8b":null,"_oembed_6fde963d327963b084771d0ca956a1cc":null,"_oembed_9afe7ba2e4815d21570a9aceb0977015":null,"_oembed_c67c78a39ef6cfbc6465ed1eeca645c5":null,"_oembed_804328faf7667a0884ffc1be2ffdc864":null,"_oembed_4f53c30c21cd4219b857e82df0ea2218":null,"_oembed_b1d268fc120116934de74340d3ccd17f":null,"_oembed_2cd07653b5e2f1bc875a028e267e490e":null,"_oembed_8817b4f090a44b11dd12919f5c647b10":null,"_oembed_ac8072849c55443909370ea3f8b5b0b0":null,"_oembed_dd257b987d019aa7f6b8d35562517adb":null,"_oembed_aae2e4a88696b813555611b0da5effbe":null,"_oembed_9b8ec7fa04f7e2ab1e9980170a95caff":null,"_oembed_b9363e7fb9a8265a7ea8f0d9776b3e22":null,"_oembed_6dedaee06911904c1d1395981151ef2a":null,"_oembed_258633ed802021858f600e883d1e8dea":null,"_oembed_4112132d7bf9e1f950a0893dcdc86480":null,"_oembed_96cf987f0a279dc69d96c2b8f8e2ab48":null,"_oembed_a34a3cb542ba6bf50bab604ae3aee6e5":null,"_oembed_f4ea07da05b57a46567459c01b9a5450":null,"_oembed_3a26d809fc268a47c809256538fee3f1":null,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