{"id":1841,"date":"2022-01-26T11:46:08","date_gmt":"2022-01-26T04:46:08","guid":{"rendered":"https:\/\/www.allstars.id\/blog\/?p=1841"},"modified":"2022-01-26T11:46:11","modified_gmt":"2022-01-26T04:46:11","slug":"tingkatkan-engagement-lewat-instagram-carousel","status":"publish","type":"post","link":"https:\/\/www.allstars.id\/blog\/2022\/01\/26\/tingkatkan-engagement-lewat-instagram-carousel\/","title":{"rendered":"Ini Alasan Mengapa Instagram Carousel Bisa Tingkatkan Engagement"},"content":{"rendered":"\n<p>Siapa yang kesehariannya tidak bisa lepas walau 1 detik dari media sosial yang bernama Instagram? Media sosial yang satu ini memang memiliki daya tariknya sendiri terutama dari konten-konten visual yang dibuat para kreator konten. Dalam hal pemasaran pun, mengiklankan sesuatu lewat Instagram juga menjadi hal yang menarik untuk disimak. Banyak iklan yang disajikan dengan konsep yang tidak seperti iklan kebanyakan di Instagram. Salah satunya adalah dengan menggunakan fitur Instagram <em>carousel<\/em>.&nbsp;<\/p>\n\n\n\n<p>Sejak kemunculannya pada tahun 2017, fitur <em>carousel<\/em> pada Instagram menjadi salah satu yang diminati, baik oleh para pengguna maupun para pengiklan, <em>brand, <\/em>juga pebisnis karena dianggap dapat meningkatkan <em>engagement<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Alasan Mengapa Instagram Carousel Bisa Tingkatkan Engagement<\/strong><\/h2>\n\n\n\n<p>Berdasarkan riset yang dilakukan SocialInsider pada awal 2020, konten berjenis <em>carousel <\/em>berhasil membawa <em>engagement rate <\/em>yang lebih tinggi dibandingkan konten jenis <em>image <\/em>atau <em>video, <\/em>dengan rata-rata sebesar 1.92 persen. Bahkan, rata-rata <em>engagement rate <\/em>yang dihasilkan jika menggunakan 10 <em>slide <\/em>fitur <em>carousel <\/em>bisa menyentuh angka hingga 2%, <em>lho<\/em>!<\/p>\n\n\n\n<p>Lewat <em>carousel<\/em>, pengguna Instagram bisa mengunggah hingga 10 foto yang bisa dicampur dengan video dalam satu kali <em>post<\/em>. Karena biasanya satu foto atau video tidak bisa menjelaskan suatu pesan secara detail, penggunaan <em>carousel <\/em>ini kemudian meningkat drastis secara organik. Simak selengkapnya berikut ini!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rekomendasi 3 Jenis Konten Instagram Carousel yang Bisa Dicoba<\/strong><\/h2>\n\n\n\n<p>Bisa dipastikan, konten informatif adalah konten yang dicintai oleh pengguna Instagram. Dengan adanya fitur <em>carousel<\/em>, informasi yang bisa disajikan pun makin beragam serta detail. Lalu apa saja <a href=\"https:\/\/www.instagram.com\/p\/CY3nF1AhtEO\/\">jenis konten Instagram <em>carousel<\/em><\/a><em> <\/em>yang bisa mendatangkan antusiasme dari audiens? Berikut beberapa di antaranya:<\/p>\n\n\n\n<ol><li><strong>Konten fakta atau informasi yang jarang diketahui khalayak luas<\/strong><\/li><\/ol>\n\n\n\n<p>Biasanya jenis konten ini memiliki <em>slide cover<\/em> yang bertuliskan seperti \u2018<em>Did you know?\u2019 <\/em>atau \u2018Faktanya begini \u2026\u2019. Hal ini akan mengundang rasa penasaran dari audiens untuk terus menyimak konten yang disajikan hingga <em>slide <\/em>terakhir.<\/p>\n\n\n\n<ol start=\"2\"><li><strong>Konten bernarasi<\/strong><\/li><\/ol>\n\n\n\n<p>Untuk kamu yang gemar membuat konten dengan konsep <em>storytelling<\/em>, Instagram <em>carousel <\/em>juga bisa menghadirkan konten yang bernarasi. Tiap foto di tiap <em>slide <\/em>bisa disertakan sebuah cerita di dalamnya agar menjaga minat audiens untuk terus menyimaknya. Ibarat membaca sebuah buku, tentu tidak puas rasanya jika tidak membacanya hingga tuntas.<\/p>\n\n\n\n<ol start=\"3\"><li><strong>Konten <em>Before-After\u00a0<\/em><\/strong><\/li><\/ol>\n\n\n\n<p>Jenis konten ini juga bisa menarik perhatian audiens dan tentunya bisa didukung dengan adanya fitur <em>carousel<\/em>. Foto yang ditampilkan bisa berupa <em>progress <\/em>dari perubahan yang terjadi. Misalnya, untuk konten pembuatan karya seni, kamu bisa menyajikan apa yang kamu buat mulai dari nol hingga akhirnya menjadi karya yang indah.&nbsp;<\/p>\n\n\n\n<p>Beberapa konten yang cocok dengan konsep ini adalah konten seputar kosmetik, software editing, penggunaan suplemen, hingga perawatan rumah.<\/p>\n\n\n\n<p><strong>Fitur Terbaru \u2018Carousel Deletion\u2019 dan Cara Menggunakannya<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.allstars.id\/blog\/wp-content\/uploads\/2022\/01\/logo-instagram-1024x683.jpeg\" alt=\"logo dari sosial media instagram\" class=\"wp-image-1843\" srcset=\"https:\/\/www.allstars.id\/blog\/wp-content\/uploads\/2022\/01\/logo-instagram-1024x683.jpeg 1024w, https:\/\/www.allstars.id\/blog\/wp-content\/uploads\/2022\/01\/logo-instagram-300x200.jpeg 300w, https:\/\/www.allstars.id\/blog\/wp-content\/uploads\/2022\/01\/logo-instagram-768x512.jpeg 768w, https:\/\/www.allstars.id\/blog\/wp-content\/uploads\/2022\/01\/logo-instagram-1536x1024.jpeg 1536w, https:\/\/www.allstars.id\/blog\/wp-content\/uploads\/2022\/01\/logo-instagram-2048x1365.jpeg 2048w, https:\/\/www.allstars.id\/blog\/wp-content\/uploads\/2022\/01\/logo-instagram-696x464.jpeg 696w, https:\/\/www.allstars.id\/blog\/wp-content\/uploads\/2022\/01\/logo-instagram-1068x712.jpeg 1068w, https:\/\/www.allstars.id\/blog\/wp-content\/uploads\/2022\/01\/logo-instagram-1920x1280.jpeg 1920w, https:\/\/www.allstars.id\/blog\/wp-content\/uploads\/2022\/01\/logo-instagram-630x420.jpeg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Sebagai media sosial yang banyak digunakan, Instagram adalah salah satu yang bisa menjawab hampir semua keinginan penggunanya. Masih tentang Instagram <em>carousel<\/em>, baru-baru ini Instagram merilis fitur baru yang bernama \u2018<em>Carousel Deletion<\/em>\u2019. Lewat fitur ini, para pengguna Instagram dimungkinkan untuk menghapus salah satu <em>slide <\/em>pada Instagram <em>carousel <\/em>jika terjadi kesalahan saat memilih foto atau video yang menjadi bagian dari <em>carousel <\/em>tersebut.&nbsp;<\/p>\n\n\n\n<p>Hal ini penting dilakukan, terutama oleh para admin pemegang <em>brand <\/em>tertentu yang terkadang melakukan kesalahan dalam pengunggahan konten <em>carousel<\/em>. Alih-alih mengunggah ulang, dengan adanya fitur ini, foto atau video yang tidak tepat bisa dihapus.&nbsp;<\/p>\n\n\n\n<p>Caranya pun mudah, pilih <em>slide <\/em>yang akan dihapus, lalu pilih ikon tempat sampah untuk menghapus <em>slide <\/em>yang tak diinginkan. Jangan sampai salah dengan memilih opsi \u2018<em>delete<\/em>\u2019 ya, karena hal ini akan menghapus konten secara menyeluruh. Praktis sekali, bukan?<br><em>Nah<\/em>, dengan adanya fitur Instagram <em>carousel <\/em>yang kemudian diperkuat dengan <em>Carousel Deletion<\/em> ini, harapannya para pebisnis dan <em>brand<\/em> secara khusus bisa menghadirkan konten <em>marketing <\/em>yang bisa memikat audiensnya secara langsung ya. Nantikan informasi seputar fitur-fitur Instagram lainnya hanya di <a href=\"http:\/\/allstars.id\">Allstars<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siapa yang kesehariannya tidak bisa lepas walau 1 detik dari media sosial yang bernama Instagram? Media sosial yang satu ini memang memiliki daya tariknya sendiri terutama dari konten-konten visual yang dibuat para kreator konten. Dalam hal pemasaran pun, mengiklankan sesuatu lewat Instagram juga menjadi hal yang menarik untuk disimak. Banyak iklan yang disajikan dengan konsep [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"_wp_attached_file":null,"_wp_attachment_metadata":null,"td_demo_attachment":null,"original-file":null,"smush-complete":null,"smush-info":null,"smush-stats":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"td_mega_menu_cat":null,"td_mega_menu_page_id":null,"_wp_page_template":null,"tdc_google_fonts_settings":null,"td_homepage_loop":null,"td_demo_content":null,"tdc_history":null,"tdc_content":null,"_wpb_vc_js_status":null,"td_playlist_video":null,"td_wp_editor":null,"td_page":null,"post_views_count_7_day_arr":[{"date":"1784525526","count":4,"per_hour_count":{"5":4,"11":1,"13":2,"12":2,"15":1,"22":1,"17":1,"8":1,"18":2}},{"date":"1784637006","count":3,"per_hour_count":{"9":6,"1":2,"0":1,"2":3,"13":2,"14":1,"20":1,"15":1,"6":2,"11":3,"8":2,"22":2,"23":1,"4":1,"5":1,"12":1,"19":1}},{"date":"1784683106","count":1,"per_hour_count":{"4":2,"7":1,"13":1,"14":1,"20":1,"21":1,"1":2,"3":1,"5":1,"10":1}},{"date":"1784223090","count":1,"per_hour_count":{"20":5,"3":2,"12":2,"17":2,"8":1,"9":2,"0":2,"10":2,"13":1,"14":1,"19":3,"22":1}},{"date":"1784265058","count":3,"per_hour_count":{"21":2,"22":1,"8":2,"6":2,"7":1,"0":1,"3":1,"15":2,"17":2,"5":1,"19":1}},{"date":"1784355113","count":2,"per_hour_count":{"1":1,"8":1,"21":2,"15":1,"18":2,"6":1}},{"date":"1784432379","count":4,"per_hour_count":{"1":1,"3":2,"9":1,"17":1,"18":2,"21":2,"23":1}}],"post_view_7days_last_day":"2","post_views_count_7_day_last_date":"1784683106","post_views_count_7_day_total":"18","_wpaicg_meta_description":null,"wp_auto_spinner_checked":null,"_yoast_wpseo_primary_category":null,"_is_empty_after_transformation":null,"_has_warnings_after_transformation":null,"post_views_last_24_hours":"31","post_views_last_48_hours":"19","post_views_last_72_hours":"4","_wpas_done_all":"1","td_post_theme_settings":null,"_wpas_skip_8756062":null,"use_ampforwp_page_builder":null,"ampforwp_page_builder_enable":null,"_yoast_wpseo_is_cornerstone":null,"_yoast_wpseo_canonical":null,"spay_email":null,"_wpas_mess":null,"_wpas_is_tweetstorm":null,"enclosure":null,"_yoast_wpseo_opengraph-title":null,"_yoast_wpseo_opengraph-description":null,"_yoast_wpseo_opengraph-image":null,"_yoast_wpseo_opengraph-image-id":null,"_yoast_wpseo_twitter-title":null,"_yoast_wpseo_twitter-description":null,"_yoast_wpseo_twitter-image":null,"_yoast_wpseo_twitter-image-id":null,"_oembed_dfdf7871a6947888ccb7130972d2284d":null,"_oembed_237d08f3fcdf4e43105e7fbe53d919b4":null,"_oembed_9646921cf29285d4309e0e3bec94a24e":null,"_oembed_96283fc7b61a6216f10a90940e281ff6":null,"_oembed_beedaf0a2ff0dd5003d30c13659d9d84":null,"_oembed_a99500f5f549012ab70cbf913932d6af":null,"_oembed_43deec2aed8b56a170645e75df413cfe":null,"_oembed_05a73b4b77392694b9aae3e31225fbb4":null,"_oembed_cfd3649a9837444250a505e83338dc4a":null,"_oembed_256096d68ff03bbad1c0c63f499a5723":null,"_oembed_49db52432af4450cd6dcbd6a401e85a5":null,"_oembed_08dc3e565fe0252eda7eb6f9d97cfa64":null,"_oembed_91f6249467bb0c0d2cb90b3ec6e98641":null,"_oembed_bc67507c591de574e74599934ebc4e7f":null,"_oembed_5b492575f92f3ca8b3d1bfa812039a59":null,"_oembed_time_5b492575f92f3ca8b3d1bfa812039a59":null,"_oembed_aa0585181e8bfb96b204bc849e61edef":null,"_oembed_36949acbe7257226a005295dd7df1231":null,"_oembed_b4becacc8d248669fa6afd6a05d12d24":null,"_oembed_5824f86f722478544430d17c5b7232d4":null,"_oembed_8bc589a8bb9c5701048dca79d71ef8a5":null,"_oembed_15c8507e12e1f5d1043efa8b3cbbc1fe":null,"_oembed_0ca1761284fec954e0eda569f725402e":null,"_oembed_ff2552497698dc093f8d5eab1940d1c6":null,"_oembed_5b5061a6c8c3ed9d0f02804dba495b5f":null,"_oembed_cfa992bd8ce351419a129dd17702d869":null,"_oembed_2cce2f125c990eb08a1d81b5f148f12a":null,"_oembed_time_2cce2f125c990eb08a1d81b5f148f12a":null,"_oembed_a3c46168d4571d9b98ac6ffd1fa8e4d7":null,"_oembed_time_a3c46168d4571d9b98ac6ffd1fa8e4d7":null,"_oembed_73ce3e13f1935b6650b8f05ed92add30":null,"_oembed_44007120806ae8e5021b2532d4ddb1dc":null,"_oembed_a2a9a1c252e38d61430660a019b65c8b":null,"_oembed_6fde963d327963b084771d0ca956a1cc":null,"_oembed_9afe7ba2e4815d21570a9aceb0977015":null,"_oembed_c67c78a39ef6cfbc6465ed1eeca645c5":null,"_oembed_804328faf7667a0884ffc1be2ffdc864":null,"_oembed_4f53c30c21cd4219b857e82df0ea2218":null,"_oembed_b1d268fc120116934de74340d3ccd17f":null,"_oembed_2cd07653b5e2f1bc875a028e267e490e"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