{"id":1826,"date":"2022-01-25T15:09:06","date_gmt":"2022-01-25T08:09:06","guid":{"rendered":"https:\/\/www.allstars.id\/blog\/?p=1826"},"modified":"2022-09-18T15:29:02","modified_gmt":"2022-09-18T08:29:02","slug":"cara-memilih-influencer-yang-tepat","status":"publish","type":"post","link":"https:\/\/www.allstars.id\/blog\/2022\/01\/25\/cara-memilih-influencer-yang-tepat\/","title":{"rendered":"Wajib Tahu, Inilah 7 Cara Memilih Influencer yang Tepat!"},"content":{"rendered":"\n

Seperti yang sudah Allstars bahas di beberapa artikel sebelumnya, perubahan teknologi informasi, khususnya media sosial, yang terjadi saat ini membuat brand <\/em>berupaya memilih influencer<\/em> yang tepat sebagai salah satu cara yang berpotensi untuk meningkatkan penjualan produk atau jasa. <\/p>\n\n\n\n

Banyak brand <\/em>serta pebisnis menggunakan jasa para influencer<\/em>. Mereka tak segan untuk mengeluarkan biaya yang tak sedikit demi mencapai tujuan pemasaran yang diinginkan.Mulai dari brand awareness<\/em> hingga konversi penjualan.<\/p>\n\n\n\n

Kenapa hal ini bisa terjadi? Mudah saja jawabannya, saat ini bisa dipastikan jumlah pengguna media sosial di seluruh dunia terus mengalami peningkatan secara signifikan. <\/p>\n\n\n\n

Sehingga digital marketing <\/em>adalah salah satu hal yang perlu dikuasai dengan baik oleh para pebisnis dan brand<\/em>. <\/p>\n\n\n\n

Lalu, pertanyaan selanjutnya adalah bagaimana cara menentukan atau memilih influencer <\/em>yang tepat sehingga bisa mencapai tujuan yang diinginkan? Lewat artikel kali ini, Allstars akan memberikan beberapa tips yang perlu dilakukan untuk memilih influencer <\/em>yang sesuai dengan kebutuhanmu. Simak selengkapnya, yuk!<\/p>\n\n\n\n

Tips dalam memilih influencer yang sesuai<\/h2>\n\n\n\n

Beberapa hal di bawah ini adalah yang bisa kamu lakukan untuk memilih siapa sih influencer <\/em>yang sesuai dengan kebutuhan produkmu. yaitu:<\/p>\n\n\n\n

Jenis media sosial yang aktif digunakan<\/h3>\n\n\n\n

Pertama adalah memahami dengan baik target audiens dari produk yang akan dipasarkan dengan media sosial yang digunakan. Mudahnya, jika produk yang kamu tawarkan adalah produk yang dibuat untuk anak muda. Kamu bisa memilih influencer <\/em>Instagram atau TikTok yang mana kedua platform <\/em>media sosial tersebut lebih banyak digunakan anak muda. <\/p>\n\n\n\n

Sebaliknya, jika kamu ingin memasarkan produk yang targetnya lebih dewasa. Kamu bisa bekerja sama dengan influencer <\/em>yang aktif di YouTube, Facebook, atau Twitter.<\/p>\n\n\n\n

Bidang yang dikuasai influencer <\/h3>\n\n\n\n

Untuk memilih influencer <\/em>yang sesuai, selanjutnya adalah memilih influencer <\/em>dengan expertise <\/em>atau niche <\/em>yang berkaitan dengan produk yang akan kamu pasarkan. <\/p>\n\n\n\n

Misalnya, untuk produk kecantikan, kamu bisa memilih seorang beauty influencer<\/em> yang memiliki pengaruh. Dalam hal atau produk yang berkaitan dengan perawatan diri. <\/p>\n\n\n\n

Makin berkaitan keahlian seorang influencer<\/em> dengan produk yang ditawarkan. Makin berpotensi pula apa yang disampaikan akan tersampaikan dengan baik kepada para followers<\/em>-nya.<\/p>\n\n\n\n

Cara berkomunikasi<\/h3>\n\n\n\n

Selanjutnya adalah dengan memahami cara seorang influencer <\/em>berkomunikasi atau berinteraksi dengan followers<\/em>-nya. Jika produk yang kamu tawarkan harus disampaikan dengan serius, maka seorang influencer yang punya gaya berkomunikasi dengan melawak tidak sesuai dengan kebutuhanmu. walau influencer <\/em>tersebut memiliki niche<\/em> yang berkaitan dengan produk yang kamu tawarkan. Hal ini menjadi penting untuk diperhatikan karena akan berpengaruh dengan kredibilitas produkmu sendiri.<\/p>\n\n\n\n

Track record influencer<\/h3>\n\n\n\n

Tak ada salahnya mencari tahu atau bahkan meminta langsung hasil campaign <\/em>yang sudah dijalankan sebelumnya oleh sang influencer<\/em>. Hal ini akan berpengaruh dengan strategi yang akan dibuat, sehingga bisa memberikan hasil kerja sama yang optimal. <\/p>\n\n\n\n

Profesionalisme<\/h3>\n\n\n\n

Lewat track record<\/em> pula, kita bisa menilai profesionalisme dari seorang influencer<\/em>. Saat kerja sama berlangsung, kita pun bisa menilainya dari caranya berpegang pada kesepakatan yang ada serta inisiatif. bahkan tidak ada pada kesepakatan demi mencapai hasil yang maksimal. <\/p>\n\n\n\n

Rate influencer dengan budget yang dimiliki<\/h3>\n\n\n\n

Menyesuaikan budget <\/em>yang ada dengan rate <\/em>yang dimiliki seorang influencer <\/em>tentu akan sangat berpengaruh pada kelangsungan campaign<\/em>. Biasanya, seorang influencer <\/em>akan memberikan rate card<\/em>-nya. kemudian bisa disesuaikan dengan kebutuhan campaign<\/em> serta perjanjian di antara kedua pihak.
Cara terakhir yang bisa dilakukan dalam memilih influencer <\/em>yang tepat adalah dengan menggunakan platform influencer. <\/em>Sebuah platform <\/em>yang menyediakan berbagai informasi seputar influencer,<\/em> hingga profil para influencer <\/em>yang bisa diajak bekerja sama. Untuk yang satu ini, tentunya kamu bisa percayakan langsung pada Allstars<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Seperti yang sudah Allstars bahas di beberapa artikel sebelumnya, perubahan teknologi informasi, khususnya media sosial, yang terjadi saat ini membuat brand berupaya memilih influencer yang tepat sebagai salah satu cara yang berpotensi untuk meningkatkan penjualan produk atau jasa. Banyak brand serta pebisnis menggunakan jasa para influencer. Mereka tak segan untuk mengeluarkan biaya yang tak sedikit […]<\/p>\n","protected":false},"author":1,"featured_media":1827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"_wp_attached_file":null,"_wp_attachment_metadata":null,"td_demo_attachment":null,"original-file":null,"smush-complete":null,"smush-info":null,"smush-stats":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"td_mega_menu_cat":null,"td_mega_menu_page_id":null,"_wp_page_template":null,"tdc_google_fonts_settings":null,"td_homepage_loop":null,"td_demo_content":null,"tdc_history":null,"tdc_content":null,"_wpb_vc_js_status":null,"td_playlist_video":null,"td_wp_editor":null,"td_page":null,"post_views_count_7_day_arr":[{"date":"1780328849","count":1,"per_hour_count":{"23":1,"21":1,"15":1}},{"date":"1780380184","count":3,"per_hour_count":{"6":1,"21":1,"23":1}},{"date":"1780482140","count":1,"per_hour_count":{"13":2,"19":1,"16":1,"17":1,"22":1,"6":1,"11":1,"10":1}},{"date":"1780565827","count":1,"per_hour_count":{"2":1,"14":1,"16":1,"9":1}},{"date":0,"count":0},{"date":0,"count":0},{"date":"1780194337","count":3,"per_hour_count":{"19":1,"0":1,"2":1,"10":1,"14":1}}],"post_view_7days_last_day":"3","post_views_count_7_day_last_date":"1780565827","post_views_count_7_day_total":"9","_wpaicg_meta_description":null,"wp_auto_spinner_checked":null,"_yoast_wpseo_primary_category":null,"_is_empty_after_transformation":null,"_has_warnings_after_transformation":null,"post_views_last_24_hours":"9","post_views_last_48_hours":"4","post_views_last_72_hours":"5","_wpas_done_all":"1","td_post_theme_settings":null,"_wpas_skip_8756062":null,"use_ampforwp_page_builder":null,"ampforwp_page_builder_enable":null,"_yoast_wpseo_is_cornerstone":null,"_yoast_wpseo_canonical":null,"spay_email":null,"_wpas_mess":null,"_wpas_is_tweetstorm":null,"enclosure":null,"_yoast_wpseo_opengraph-title":null,"_yoast_wpseo_opengraph-description":null,"_yoast_wpseo_opengraph-image":null,"_yoast_wpseo_opengraph-image-id":null,"_yoast_wpseo_twitter-title":null,"_yoast_wpseo_twitter-description":null,"_yoast_wpseo_twitter-image":null,"_yoast_wpseo_twitter-image-id":null,"_oembed_dfdf7871a6947888ccb7130972d2284d":null,"_oembed_237d08f3fcdf4e43105e7fbe53d919b4":null,"_oembed_9646921cf29285d4309e0e3bec94a24e":null,"_oembed_96283fc7b61a6216f10a90940e281ff6":null,"_oembed_beedaf0a2ff0dd5003d30c13659d9d84":null,"_oembed_a99500f5f549012ab70cbf913932d6af":null,"_oembed_43deec2aed8b56a170645e75df413cfe":null,"_oembed_05a73b4b77392694b9aae3e31225fbb4":null,"_oembed_cfd3649a9837444250a505e83338dc4a":null,"_oembed_256096d68ff03bbad1c0c63f499a5723":null,"_oembed_49db52432af4450cd6dcbd6a401e85a5":null,"_oembed_08dc3e565fe0252eda7eb6f9d97cfa64":null,"_oembed_91f6249467bb0c0d2cb90b3ec6e98641":null,"_oembed_bc67507c591de574e74599934ebc4e7f":null,"_oembed_5b492575f92f3ca8b3d1bfa812039a59":null,"_oembed_time_5b492575f92f3ca8b3d1bfa812039a59":null,"_oembed_aa0585181e8bfb96b204bc849e61edef":null,"_oembed_36949acbe7257226a005295dd7df1231":null,"_oembed_b4becacc8d248669fa6afd6a05d12d24":null,"_oembed_5824f86f722478544430d17c5b7232d4":null,"_oembed_8bc589a8bb9c5701048dca79d71ef8a5":null,"_oembed_15c8507e12e1f5d1043efa8b3cbbc1fe":null,"_oembed_0ca1761284fec954e0eda569f725402e":null,"_oembed_ff2552497698dc093f8d5eab1940d1c6":null,"_oembed_5b5061a6c8c3ed9d0f02804dba495b5f":null,"_oembed_cfa992bd8ce351419a129dd17702d869":null,"_oembed_2cce2f125c990eb08a1d81b5f148f12a":null,"_oembed_time_2cce2f125c990eb08a1d81b5f148f12a":null,"_oembed_a3c46168d4571d9b98ac6ffd1fa8e4d7":null,"_oembed_time_a3c46168d4571d9b98ac6ffd1fa8e4d7":null,"_oembed_73ce3e13f1935b6650b8f05ed92add30":null,"_oembed_44007120806ae8e5021b2532d4ddb1dc":null,"_oembed_a2a9a1c252e38d61430660a019b65c8b":null,"_oembed_6fde963d327963b084771d0ca956a1cc":null,"_oembed_9afe7ba2e4815d21570a9aceb0977015":null,"_oembed_c67c78a39ef6cfbc6465ed1eeca645c5":null,"_oembed_804328faf7667a0884ffc1be2ffdc864":null,"_oembed_4f53c30c21cd4219b857e82df0ea2218":null,"_oembed_b1d268fc120116934de74340d3ccd17f":null,"_oembed_2cd07653b5e2f1bc875a028e267e490e":null,"_oembed_8817b4f090a44b11dd12919f5c647b10":null,"_oembed_ac8072849c55443909370ea3f8b5b0b0":null,"_oembed_dd257b987d019aa7f6b8d35562517adb":null,"_oembed_aae2e4a88696b813555611b0da5effbe":null,"_oembed_9b8ec7fa04f7e2ab1e9980170a95caff":null,"_oembed_b9363e7fb9a8265a7ea8f0d9776b3e22":null,"_oembed_6dedaee06911904c1d1395981151ef2a":null,"_oembed_258633ed802021858f600e883d1e8dea":nul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